Rhys McKenna















 PROJECT

HOPE FLARES


GARMENT SYSTEM
FOR
Personal


CONTEXT
Speculative concept operating in the plausible future-cone space - centred on enabling women and girls to embark on a jounrey from community hikers to groundbreaking guides.

Trekking factors and barriers both universal and specific are examined to frame problems adressed with novel solutions to inspire adventuring further.


TEAM
Concept design: Rhys McKenna
YEAR
2020


LOCATION
N/A


METRIC / OUTCOME
Upskill in Clo3D


TAGS


DESIGN

SPECULATIVE

SYSTEMS




Women are self-organising and leading in outdoor community contexts. Starting from zero these women found communities, raise other up and are truly catalysts for inclusion in the hiking sport - driving amateur participation.




METHODOLOGY Please use left/right
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INDEX

1. Signals & phenomena
2. Consumer journey
3. Design approach





Neutralise potential frictions and enable atheltes to be better.



FRAMING
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INDEX

1. Barriers & drivers
2. Trek contex
3. Creative direction & benchmarks




Remixing, iterating, prototyping.



PROCESS
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INDEX

1. Sketch ideation
2. 3D workflow
3. Pattern prototyping





Objects that contribute to a bright transformed green future communicate impact through art born from sustainable science.



OUTCOME
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INDEX

1. Assembled 3D system in motion
2. Colourways
3. Concept introduction






Hope Flares: led by womens’ insights, scalable to all.



COLLECTION
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INDEX

1. Tectonic down jacket
2. Melanin Hoodie
3. Algorithmic skirt
4. Remix shorts
5. Infinity baselayer
6. Systematic benefits