RHYS MCKENNA

INFORMATION

+4915906270042
@RHYSJPMCKENNA
RHYSJAYPETER@GMAIL.COM

SENIOR DESIGNER
CONCEPTS & CODES
CREATIVE DIRECTION, ADIDAS

Rhys McKenna
PLURALISM SYNTHESIS SYSTEMS

RESUME 

 CLICK TITLE FOR DONWLOAD

HERZOGENAURACH, GERMANY

SENIOR DESIGNER CREATIVE DIRECTION

SENIOR DESIGNER ATHLETE CONCEPTS

DESIGNER & JUNIOR DESIGNER OUTDOOR

JUNIOR DESIGNER INNOVATION

APRIL 2019 – PRESENT (MAY 2026)

ADIDAS,

LONDON, ENGLAND

DESIGN PRACTITIONER · 2019

APPLE,

LONDON, ENGLAND

RUNWAY DESIGN INTERN · 2016

BURBERRY,

LOS ANGELES / AMSTERDAM / ANKARA

DESIGNER / EXHIBITOR · 2016

CALIK DENIM,

SHANGHAI, CHINA

SENIOR TEACHING FELLOW · 2016

UNIVERSITY OF EDINBURGH,

ELGIN, UNITED KINGDOM

COLLABORATOR · 2018

JOHNSTONS OF ELGIN,

STOCKHOLM, SWEDEN

DESIGN FREELANCER · 2015

H&M,

LONDON, ENGLAND

LEAD MENSWEAR DESIGNER · 2016

PETRA,

DUNDEE, SCOTLAND

DESIGN FREELANCER · 2018–2019

V&A,

KIGALI, RWANDA

DESIGN CONSULTANT · 2018

BRITISH COUNCIL,

LONDON, ENGLAND

DESIGN ASSISTANT · 2017

STELLA MCCARTNEY,

KIGALI, RWANDA

DESIGN CONSULTANT · 2019

HAUTE BASO,

MILAN, ITALY

VISITING LECTURER · 2018

DOMUS A.

EDINBURGH, SCOTLAND

DESIGN FREELANCER · 2016–2019

NATIONAL MUSEUM OF SCOTLAND,

GLASGOW, SCOTLAND

PRESS TRIBUNE · 2014

XX COMMONWEALTH GAMES

PROFICIENCIES

Creative Direction / Deep Research / Prolific Idea Generation / Workflow Design / Expert AI Literacy: Vizcom / Fermat / Midjourney / Flora AI / Product, Range & Category Design / Confident Hands-on Prototyping / Thorough Technical Design / Innovative Concept Design / CLO 3D / Gravity Sketch / Creative Cutting / Strong Drawing / Experienced Presenter & Communicator / Strong Collaborative Ability / Fluent in Design History / Experienced Object-based Educator / Adobe Suite

ACHIEVEMENTS

Red Dot Design Award: 2× Product Design Winner 2025 / ISPO Award Winner: Product Apparel Design 2024 / British Fashion Council Masters Scholarship / Andrew Grant MFA Scholarship / Richard Brown MFA Scholarship / John Patterson Scholarship / MFA & BA (Hons) Sponsored by 12+ Partners / Black Belt 2nd Degree in Tae Kwon Do / 1st Place, Burberry & BFC Competition 2016 / 2nd Place, Oracle Fashion Tech Award / Scottish Fashion Awards Graduate of the Year / Scottish Variety Awards Best Emerging Designer 2016 Nominee / Winner MacKintosh of Scotland Outerwear Competition 2015 / Donald Dewar Arts Award 2015 & 2019 / Go Abroad Santander Award 2015 / Head Boy, Stirling High School 2011–2012
Olympic outfit systemPinicle tech platofrmFranchise visual expression
Milano Cortina

HIEREARCHY ANALYSIS
ELEMENT & SYSTEM
BRAND STEWARDSHIP
NARDO
WorldbuildingGesamtkunstwerkSynthesis methodology
Please clickTITLE fordeep dive
Masters of Fine Arts

SURVEY THE PRESENT ERA
SYNTHESIZE ENCODED OBJECTS
TRANSPOSE ACORSS DOMAINS & DIMENSIONS
ENCODED OBJECTS

FUTURE MAPPING
ENVIRONMENT ANALYSIS
RECONFIURED SYSTEMS OF DRESS
HOPE FLARES
Tag oneTag twoTag three
FTW FLOW

FRANACHISE CODING
3D DESIGN > FACTORY WORKFLOW
PINICLE / COMMERICAL  CONVERSION
PRIMEKNIT


GLOBAL RANGE OWNERSHIP
CONCEPTUALIZE DESIGN PHILOSOPHY
FORMALIZE SUB BRAND DESIGN LANGUAGE

TERREX LEGWEAR ID