rhysmckenna

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	<title>rhysmckenna</title>
	<link>https://rhysmckenna.com</link>
	<description>rhysmckenna</description>
	<pubDate>Sat, 26 Sep 2026 18:22:43 +0000</pubDate>
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		<title>Landing</title>
				
		<link>https://rhysmckenna.com/Landing</link>

		<pubDate>Sun, 24 May 2026 13:36:41 +0000</pubDate>

		<dc:creator>rhysmckenna</dc:creator>

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&#60;img src="https://freight.cargo.site/t/original/i/3ae100435c8c201d76056ffbcbd25945ca41d4996a8dfda170ca440c5e6e5579/Logo33-O.png" alt="Rhys McKenna"&#62;Enter</description>
		
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		<title>profile</title>
				
		<link>https://rhysmckenna.com/profile</link>

		<pubDate>Sun, 24 May 2026 13:38:09 +0000</pubDate>

		<dc:creator>rhysmckenna</dc:creator>

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		<description>
  
    
      RHYS MCKENNA

    
      INFORMATION
      
        +4915906270042
        @RHYSJPMCKENNA
        RHYSJAYPETER@GMAIL.COM
      
      
        SENIOR DESIGNER
        CONCEPTS &#38;amp; CODES
        CREATIVE DIRECTION, ADIDAS
      
    
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</description>
		
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	<item>
		<title>values</title>
				
		<link>https://rhysmckenna.com/values</link>

		<pubDate>Sun, 24 May 2026 13:38:59 +0000</pubDate>

		<dc:creator>rhysmckenna</dc:creator>

		<guid isPermaLink="true">https://rhysmckenna.com/values</guid>

		<description>
  
    PLURALISM
    SYNTHESIS
    SYSTEMS

 
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</description>
		
	</item>
		
		
	<item>
		<title>resume</title>
				
		<link>https://rhysmckenna.com/resume</link>

		<pubDate>Sun, 24 May 2026 13:40:36 +0000</pubDate>

		<dc:creator>rhysmckenna</dc:creator>

		<guid isPermaLink="true">https://rhysmckenna.com/resume</guid>

		<description>

  
      RESUME&#38;nbsp;
      &#38;nbsp;CLICK TITLE FOR DONWLOAD
    
    
        HERZOGENAURACH, GERMANY
        SENIOR DESIGNER CREATIVE DIRECTION
        SENIOR DESIGNER ATHLETE CONCEPTS
        DESIGNER &#38;amp; JUNIOR DESIGNER OUTDOOR
        JUNIOR DESIGNER INNOVATION
        APRIL 2019 – PRESENT (MAY 2026)
      
      ADIDAS,
    

        LONDON, ENGLAND
        DESIGN PRACTITIONER · 2019
      
      APPLE,
    

        LONDON, ENGLAND
        RUNWAY DESIGN INTERN · 2016
      
      BURBERRY,
    

        LOS ANGELES / AMSTERDAM / ANKARA
        DESIGNER / EXHIBITOR · 2016
      
      CALIK DENIM,
    

        SHANGHAI, CHINA
        SENIOR TEACHING FELLOW · 2016
      
      UNIVERSITY OF EDINBURGH,
    

        ELGIN, UNITED KINGDOM
        COLLABORATOR · 2018
      
      JOHNSTONS OF ELGIN,
    

        STOCKHOLM, SWEDEN
        DESIGN FREELANCER · 2015
      
      H&#38;amp;M,
    

        LONDON, ENGLAND
        LEAD MENSWEAR DESIGNER · 2016
      
      PETRA,
    

        DUNDEE, SCOTLAND
        DESIGN FREELANCER · 2018–2019
      
      V&#38;amp;A,
    

        KIGALI, RWANDA
        DESIGN CONSULTANT · 2018
      
      BRITISH COUNCIL,
    

        LONDON, ENGLAND
        DESIGN ASSISTANT · 2017
      
      STELLA MCCARTNEY,
    

        KIGALI, RWANDA
        DESIGN CONSULTANT · 2019
      
      HAUTE BASO,
    

        MILAN, ITALY
        VISITING LECTURER · 2018
      
      DOMUS A.
    

        EDINBURGH, SCOTLAND
        DESIGN FREELANCER · 2016–2019
      
      NATIONAL MUSEUM OF SCOTLAND,
    

        GLASGOW, SCOTLAND
        PRESS TRIBUNE · 2014
      
      XX COMMONWEALTH GAMES
    

      PROFICIENCIES
      Creative Direction / Deep Research / Prolific Idea Generation / Workflow Design / Expert AI Literacy: Vizcom / Fermat / Midjourney / Flora AI / Product, Range &#38;amp; Category Design / Confident Hands-on Prototyping / Thorough Technical Design / Innovative Concept Design / CLO 3D / Gravity Sketch / Creative Cutting / Strong Drawing / Experienced Presenter &#38;amp; Communicator / Strong Collaborative Ability / Fluent in Design History / Experienced Object-based Educator / Adobe Suite
    
    
      ACHIEVEMENTS
      Red Dot Design Award: 2× Product Design Winner 2025 / ISPO Award Winner: Product Apparel Design 2024 / British Fashion Council Masters Scholarship / Andrew Grant MFA Scholarship / Richard Brown MFA Scholarship / John Patterson Scholarship / MFA &#38;amp; BA (Hons) Sponsored by 12+ Partners / Black Belt 2nd Degree in Tae Kwon Do / 1st Place, Burberry &#38;amp; BFC Competition 2016 / 2nd Place, Oracle Fashion Tech Award / Scottish Fashion Awards Graduate of the Year / Scottish Variety Awards Best Emerging Designer 2016 Nominee / Winner MacKintosh of Scotland Outerwear Competition 2015 / Donald Dewar Arts Award 2015 &#38;amp; 2019 / Go Abroad Santander Award 2015 / Head Boy, Stirling High School 2011–2012
    
  
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</description>
		
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	<item>
		<title>work</title>
				
		<link>https://rhysmckenna.com/work</link>

		<pubDate>Sat, 26 Sep 2026 18:22:43 +0000</pubDate>

		<dc:creator>rhysmckenna</dc:creator>

		<guid isPermaLink="true">https://rhysmckenna.com/work</guid>

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"&#62;&#60;img src="https://freight.cargo.site/t/original/i/8b3eafa000439e875674c0279a6634ca383d3ecf91da71f4395aaf9122809a46/nardo.png" alt="" style="
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"&#62;&#60;img src="https://freight.cargo.site/t/original/i/05287d6873d26cbe6024c340742beeeae8d61f3f30c209bb8a4efe45c3f3c375/original_dccdef9660d70460e5e012e8ffb17f8c.jpg" alt="" style="
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HIEREARCHY ANALYSIS

ELEMENT &#38;amp; SYSTEM

BRAND STEWARDSHIP


NARDO&#60;img src="https://freight.cargo.site/t/original/i/e9b83810851dbd643e2fd5d489c252066fcee6cdb4c0a4d742fc28e776bd0f53/Image-Composition-Edit.png" alt="" style="
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"&#62;&#60;img src="https://freight.cargo.site/t/original/i/2f170314433eb47da0cafc45630f2ca86b7683d79820cc8f49a9008546166abd/Fashion-Photography-Direction.png" alt="" style="
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"&#62;&#60;img src="https://freight.cargo.site/t/original/i/ecd579326d5d2754e368ba5dd1e46acca62a772c87cd4b640b3f4fc5e8e9e956/260405-230356-Use_1_as_the_fixed_subject_reference._Preserve_th.png" alt="" style="
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    transform:scale(2.0);
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"&#62;&#60;img src="https://freight.cargo.site/t/original/i/386b3cf81376bd274943feacd13a6d3e1547faaeae4e145fc5b5ed9efb477c0c/make_image_1_in_composition_style_2_3.png" alt="" style="
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"&#62;&#60;img src="https://freight.cargo.site/t/original/i/6f9be3181c9a80ad9e09a50042058384a0b7ee75b7de741b897826c5bdfc3b2d/Object-Replacement.png" alt="" style="
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SURVEY THE PRESENT ERA

SYNTHESIZE ENCODED OBJECTS

TRANSPOSE ACORSS DOMAINS &#38;amp; DIMENSIONS


ENCODED OBJECTS&#60;img src="https://freight.cargo.site/t/original/i/08c888f7d3920584add985e0928487f421c7f2a9889be519b5815890f37ecbb0/fashion-beauty-shott.png" alt="" style="
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"&#62;&#60;img src="https://freight.cargo.site/t/original/i/264f0a47dc76874868c5a248eb961c54c552848621b4b7c134f1e8e23ad0caaa/fashion-campight-beauty-shot.png" alt="" style="
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    transform:scale(1.0);
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"&#62;&#60;img src="https://freight.cargo.site/t/original/i/b7401f95c488809b18af4780c0de8c3b4bb13886dd7a4e0c2ea907f4b4e5a1f8/make-cargo-pockets-white-like-rest-of-outfit.png" alt="" style="
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FUTURE MAPPING

ENVIRONMENT ANALYSIS

RECONFIURED SYSTEMS OF DRESS


HOPE FLARES&#60;img src=" https://freight.cargo.site/t/original/i/b12144d9543cf650bd426d1c7b0426d207fce1e683019d0635ecaca7f8225478/Screenshot-2026-04-22-at-02.41.37.png" alt="" style="
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"&#62;&#60;img src="https://freight.cargo.site/t/original/i/ce4a8211148eb717505e3746a36d692967e3c47244f07cfd958ca94e4448704f/Node-1.png" alt="" style="
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    transform:scale(1.0);
    transform-origin:50% 0%;
"&#62;&#60;img src="https://freight.cargo.site/t/original/i/3c91bd0fe85d69bd5dbfb98594e5d64d2a88859fe4ef5b1814ac0e480e8c9754/Image-2-3.png" alt="" style="
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    object-position:70% 0%;
    transform:scale(1.0);
    transform-origin:50% 0%;
"&#62;Tag oneTag twoTag threeFTW FLOW&#60;img src="https://freight.cargo.site/t/original/i/461c4d0abd151a67b2ac04c6b3e85f8c2fb0f0ad17cb8077bb8a78403237a097/IMG_9365.PNG" alt="" style="
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    transform:scale(1.0);
    transform-origin:50% 0%;
"&#62;&#60;img src="https://freight.cargo.site/t/original/i/cc7e92886456ae496eb962b30c5b46391d691cbb7ceb7fda5d1705b213380cd0/Terrex_Xperior_2.5_Layer_Hybrid_PRIMEKNIT_CLIMAPROOF_Jacke_Braun_KA2478_HM53.png" alt="" style="
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    transform:scale(1.0);
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"&#62;&#60;img src="https://freight.cargo.site/t/original/i/16de5965d9032158461a4c7f1ce72da14e49dadaf3b548ff169e9b67b142c04f/Terrex_Xperior_2.5_Layer_Hybrid_PRIMEKNIT_CLIMAPROOF_Jacke_Braun_KA6960_HM54.png" alt="" style="
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"&#62;


FRANACHISE CODING

3D DESIGN &#38;gt; FACTORY WORKFLOW

PINICLE / COMMERICAL&#38;nbsp; CONVERSION


PRIMEKNIT&#60;img src="https://freight.cargo.site/t/original/i/b31cab8b3686937b52ce451b533075d35e26782d69c2385364856ab7ee0a8dbd/original_66e2e8a511245c48cec0ed2cea8bc319.jpg" alt="" style="
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    transform-origin:50% 0%;
"&#62;&#60;img src="https://freight.cargo.site/t/original/i/9c2cf243e2cd21ae29326313252c69868422882c47bc1420cb94d9c4a56c88cc/original_cf305a06ee27a73cfc98ee57bdb8f33e.jpg" alt="" style="
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"&#62;&#60;img src="https://freight.cargo.site/t/original/i/cc3954165c9f45fb8fe4b4b320669ebb54e1f9e5655d5c65d9ce5d91ddf4c570/original_faebe4ab795be0981f103289e3533638.jpg" alt="" style="
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"&#62;


GLOBAL RANGE OWNERSHIP

CONCEPTUALIZE DESIGN PHILOSOPHY 

FORMALIZE SUB BRAND DESIGN LANGUAGE


TERREX LEGWEAR ID20%50%100%</description>
		
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